Sponge New Media
Hi. I'm Oliver Coningham a website designer and developer from Yeovil, Somerset, UK.
The London 2012 Olympic Logo
With all the negative press that the new logo for the Olympics has received, I cannot help but feel people are being made to feel ashamed for liking it. When I first saw the new logo, I, like most other people, was shocked. However, before long I found myself beginning to warm to it and have now found myself falling in love with it.
And my reasons? I think it’s perfect. When you look past the initial reactions to it, past the comments of “my 5-year daughter could have drawn that”, or the references to sex acts or Nazi symbols, it is a work of art. I feel it does not need to feature some iconic image of London or the Olympics—we do not need it spelt out for us.
It’s bold, vibrant, youthful and above all, it’s different. When you compare it to past Olympic logos, they look dull and lifeless in comparison. The logo’s designers have created a powerful symbol with real character that will be instantly recognisable.
For ten reasons why you should love the new logo please read an article by the Cloudal Partners.
